You want a web design service and receive a gorgeous, contemporary, and mobile friendly website design. However, you now need to provide content, but are unsure where to begin. Without search engine friendly content, a well designed website is like a mobile phone without reception, attractive but ineffective. To get the most out of your website, you need both design and content.
On the internet, there are over 1 billion active websites, more than 1.7 trillion daily Google searches, and nearly 300,000 tweets sent every minute.
In this fiercely competitive digital world, holding a reader’s attention can be challenging. Some studies show that 50% of visitors stay on a website for 16 seconds or less.
Understand Your Audience
Is it really as simple as it seems? Consider the following questions when creating content for your website
- Who is my primary target audience?
- Is there a secondary audience that can influence or educate my primary audience?
- How can users find my website online?
To stand out, you need high quality, relevant, and SEO friendly content. A well written and optimized website ranks higher in search results and keeps visitors engaged. Competition is intense in Hyderabad, and staying up to date with the latest trends is essential. Partnering with a leading web design agency in Hyderabad can give your business a strong start.
For example, if you work for an accounting firm, your current clients may be your target market but your secondary audience is much broader. Your content should appeal to and be accessible for both. Where does your audience spend time online? What specific information are they searching for?
Even the most informative and well written content won’t reach your audience if it’s not optimized for search engines. Think about your target users: What keywords are they typing into Google? Use these terms strategically in your headings and subheadings.
Put Key Information at the Top
Online users have short attention spans. They decide within seconds whether your website has what they need. So, you must be sharp and strategic especially when choosing web design services in Hyderabad for your business. Start with your most important messages in the page headers, then gradually move to detailed supporting information, ending with the finer details.
Keep It Clear and Concise
Because of shrinking attention spans, your sentences should be short, ideally 35 words or fewer. Simple, easy to read content attracts a wider audience. Use strong nouns and verbs, and limit adjectives and adverbs.
To check your writing’s readability, try tools like.
- Microsoft Word Readability Statistics
- The Readability Test Tool
- The Readability Calculator
Use Active Voice
Use active verbs and address the reader directly. For example, “You can do it” is more powerful than “It can be done.” Active voice makes your content more engaging and easier to understand.
Add Images and Examples
Don’t rely solely on general statements. Support your message with specific examples and visuals. This helps readers better understand and remember your content.
Avoid Jargon
According to web design experts in Hyderabad, content should be simple and understandable, even for non experts. Spell out acronyms when first used, and explain any industry specific terms. Use internal links to guide readers to additional helpful information on your site.
Don’t Overuse “Very”
Repetition can bore your readers. Use a word cloud tool to identify overused words and vary your language. Tools like Thesaurus.com can help you find better alternatives and enhance your writing.
Make It Easy to Read and Scan
People don’t always read word for word they scan for the information they need. Structure your content so key details stand out, and use headings, bullet points, and bold text for emphasis.
Use Multimedia
A photo, infographic, or video can convey information more effectively than text alone. The human brain processes visuals much faster than words. Free tools like Canva make it easy to create compelling visual content for your site even if you’re not a designer.
Tailor Your Web Design
A great feature of websites is that they allow you to guide users through content. Add internal links to relevant pages on your site. This not only improves SEO but also helps visitors find more valuable content. However, make sure links are useful and don’t clutter your page.
Conclusion
ASW Digital Marketing Services is your trusted web design company in Hyderabad. We’ve helped startups, small businesses, and large enterprises with high quality, effective website design and content for over 10 years. If your business needs professional web design services in Hyderabad, we’re here to help you succeed.