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Conversion Rate optimization:
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app.
It typically involves generating ideas for elements on your site or app that can be improved and then validating those hypothesis through A/B testing and multivariate testing.

Conversions can be any number of things, but some of the most common are as follows;

  • Making a purchase
  • Filling out a form
  • Signing up for a new letter
  • Adding a product to their shopping cart
  • Clicking a link
  • Downloadibg a piece of content.

Conversion rate optimization leads to higher conversion rates , which means you are getting more bang for your marketing buck.
It allows you to land more customers without necessarily generating more traffic or increasing your market budget.

How to calculate CRO:

Before we get optimizing , we need to discuss how to arrive at your conversion rate.
The conversion rate is calculated by dividing the number of conversions by the total number of users or website visitors the multiplying this figure by 100 to generate a percentage.
CRO has become one of the top pursuits for marketers everywhere. Boosting conversion rates can can have a huge impact on your bottom line. So, there are tons of benefits of CRO.
CRO improves the way visitors interact with your website and within your campaigns, leading to better engagement and ultimately, conversions.
CRO is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users.
By optimizing your conversion rate you can increase revenue per visitor, acquire more customersand grow your business.

Some of the reasons why you should optimize your conversion rate is as follows:

  • Make your UX more functional.
  • Decrease acquisition costs.
  • Increase current customer lifetime value.
  • Improve your PX and brand reputation.
  • Get to know your customers better.
    Start improving your conversion rate today with optimizely web experimentation!
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