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 What is EMail Marketing:

 Email Marketing is a type of digital marketing involves sending promotional messages, advertisements to a targeted audience through E-mail. The goal of email marketing is to build relationships with customers and promote brand awareness and generate sales and revenue.

Advantages of E-Mail Marketing: Email Marketing is now most Popular Marketing tool for every organization because the email will be in the inbox until it is read, archived or deleted by the user. It helps to build a relationship with your targeted audience and increase traffic to your business.

Email marketing you can run A/B testing to see which are the best performing messages by using email marketing tools.

Disadvantage of E-Mail Marketing: Some of the disadvantages of email marketing are,

Spam: our inboxes are filled with useless content, it is also known as junk email it occurs because is sent to large number of customers at a time.

Size: Your email might take a long time to load or even not load at all if it is too large. A potential consumer has just lost interest, costing your business, in the time it takes for the download to complete.

Competition: Since email marketing is a commonly used method of promotion, users inboxes are going to be overloaded with emails in addition to yours. This means that in order to distinguish yourself from the competition, you might need invest more on skilled copywriters or run additional promotions to bring in clients.

Engagement: On the basis of that one instance or offer, a customer frequently sees a campaign and joins up for emails. They may use it or not. However, they have been included in the client database, but it is not certain that they will keep opening your emails and contact your web page. You need to constantly search for fresh ways to engage your audience if you don’t want to see high unopened rates or a large number of unsubscribes.

Types of E-Mail Marketing are:

Welcome emails: These kind of email welcomes customers and know about you product or service you provide. It is mainly used for new customers to visit or know about their business.

Engagement: On the basis of that one instance or offer, a customer frequently sees a promotion and participates up for emails. They may use it or not. However, they have been included in the client the database, but it isn’t certain that they will keep opening your emails and visit your web page.

Invite emails: These emails are often used for upcoming events, it is used for new product launches, special events, and conferences. These emails are usually used to attract attention and promote awareness of rare occasions when they occur.

Survey email: A survey email is use for any feedback, opinion or information through surveys. These emails mostly used for business to gather their targeted audience.

Promotional email: It is used to send emails for individuals or large number of customers to promote their product to their target audience and generate revenue

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