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pay per click

What is pay per click Marketing

Pay Per Click, or PPC, is an internet marketing strategy where advertisers get paid each time a user clicks on one of their ads.

When users searched for certain key words, the marketers placed bids on the keywords that would make their ads show at the top of the search engine results page in Google AdWords’ marketing can also make advantage of websites‘ display ads and social media platforms like Facebook and Instagram.

PPC allows marketers to place ads strategically on variety online marketing platform to make their products services highly visible to their target market.

What are the different types of PPC ads

There are various types of pay-per-click ads available

Search Ads

Search ads means search advertising, in search engine marketing placing digital advertise inside the search engine results. Advertising campaigns pay amount for some one clicks on their ads; they pay fee for each click.

Display ads

Display advertising is the process of advertising a product or service through images and videos on websites as the google display network and Facebook. Display ads majorly placed third party websites  it is show likes banner.

Shopping ads

Shopping ads also called product listing ads are product-based ads that shows across the google and google shopping, shopping ads consist on product image, price, brand

Video ads

Video advertising is the concept of advertising a product or services through the video, it refers the the promotional videos that play before, during, after streaming content. Including display ads with video content as a part of video advertising.

Gmail ads

Gmail ads are display as unread emails in the promotions, and social network tabs of google Emil service are placed in the first and second position of messages, the email looks like a regular email, who use the ad blocker or who use Gmail business account these ads do not appear in the emails.

How the PPC  model works

The pay per click is mainly work on keywords or key phrases, if someone search product or service using key word, there will appear related advertisement, key words most applicable of the product services, investing in the relevant keywords is result is higher number of clicks and, eventually higher profit. Pay per click advertising rates are flat rate model, bid rate model.

Why use pay per click marketing

Even large and small businesses PPC advertising channel is became ferrite, here some advantages of pay per click marketing is budget flexibility, measurable and trackable, targeting options, stay ahead of the competitions, access to marketing data.

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