Online Reputation Management

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Online Reputation Management

Online Reputation Management (ORM) involves monitoring and influencing how a brand or individual is perceived online. This practice includes managing reviews, addressing negative feedback, and promoting positive interactions to maintain a favorable public image.

ORM is crucial for building consumer trust and credibility. Businesses can track mentions and reviews across various platforms using tools like Google Alerts and social media monitoring software. When negative feedback arises, responding promptly and professionally is essential.

By actively managing their online reputation, companies can cultivate a positive image, leading to increased customer loyalty and sales.

A positive online reputation builds trust and influences consumer decisions, impacting sales and brand loyalty.

Use tools like Google Alerts and social media monitoring to track brand mentions and reviews.

Respond promptly and professionally, addressing the issue and offering solutions.

You cannot remove reviews, but you can report false ones and respond publicly to clarify misunderstandings.

Improvement can vary based on the severity of negative perceptions and the effectiveness of your ORM strategies.
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