Fully Update Your Social Media Account

Decide which social media account(s) you are going to focus on, and delete any old accounts that you no longer use. For the networks you will be using, make sure all of your information is complete and accurate.

Identify Your Area of Expertise

Everyone's an expert at something - whether it’s how to create and distribute great content or having an encyclopedic knowledge of your favorite TV show.

Make Posting Easy with Social Media App

Forgotten passwords, a busy day job, content creation, and maintaining an online presence can be time-consuming. But, there are many social media apps at hand to make life easier. Most major social media networks, including Twitter, LinkedIn, and Facebook are compatible with these applications.

Regularly Share Content

In the early days of social media, the more you posted, the more engagement you could drum up. Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate. The sweet spot is posting around 3-4 times a week for individuals.

Import Your Contact

There may be tens, or even hundreds, of people with whom you haven’t yet connected with. Import your email contacts from Gmail or Outlook, or contacts from your phonebook, into your social networks to find out how many connections you’re missing.

Keep Social Posts Positive & Engaging

Your goal is to create an unstoppable personal online brand, but you need to make sure it’s one that reflects you. Think of your interactions and content as a resume of your work, and a reflection of your professional attitude and overall personality.

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